Defining Our Terms · No. 04
fric·tion mid·dle
\ˈfrik-shən ˈmi-dəl\noun
1 :The stretch of a car deal between choosing the car and getting the keys: price, trade, credit, products, paperwork, and waiting. It is where the buyer does the work and where the store makes most of its money.
//He picked the Outback in ten minutes and spent the next three hours in the friction middle.
Own the ends. Fix the middle.