Defining Our Terms · No. 03
a·gent re·la·tion·ship man·age·ment
\ˈā-jənt ri-ˈlā-shən-ˌship ˈma-nij-mənt\nounAbbr. ARM
1 :The system a business uses to manage every relationship and interaction with the AI agents that act for its customers and prospects: who each agent is and whose criteria it carries, what it is allowed to do, what was said and agreed, how far it can be trusted, and when a human steps in. Abbreviated ARM.
//The store’s agent relationship management knew which agent was asking, whose budget it carried, and what it had already been quoted.
CRM manages the customer. ARM manages the delegate.