Score any site against the GEO Playbook. Enter a website and get a graded audit of the signals AI systems actually read: crawler access, machine-readability, structured data, feeds, and authority.
Automated checks run on crawler access, machine-readability, structured data, feeds, and on-site authority signals. The scan goes beyond the homepage: it discovers and reads a live product or detail page and your FAQ page, so schema that lives on deeper pages gets credited. Reputation checks that live on Google, review platforms, and Reddit can't be crawled from a browser, they're listed below as manual checks so the score stays honest. Scoring rule: a site is only marked down for what is affirmatively observed missing or broken, never for what the tool couldn't reach.
Building score
Long scans can take 2-3 minutes on bot-shielded platforms. Keep this tab open and your screen on.
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Your path to a higher score
Every point you’re not earning yet, biggest first. Tap any item to jump to its fix, with the exact steps and copy-paste code.
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Pass Partial Needs action Manual check, not auto-scored
The one-sentence version of the playbook: being crawlable is the baseline your website vendor is steadily commoditizing; the durable part is reputation across the sources AI trusts (reviews, third-party ratings, brand authority), because those signals are earned over time rather than toggled on.
METHOD: Automated checks fetch the site's homepage, robots.txt, sitemap, agent-discovery files, and then follow links to scan a live product/detail page and FAQ page, parsing what an AI crawler would see; no JavaScript is executed, exactly like most AI crawlers. Checks are scored only on pages actually reached: observed-missing fails, unreachable stays neutral. Confidence labels come from the GEO Playbook: "high" = well-documented / directly observed; "medium" = credible but not rigorously proven. GEO is young, treat weightings as directional and let measurement settle disputes. Built by Chris Hudson · Why we score this way (full rationale) · Submitted domains are logged to improve the tool · Free to use and share · Contribute: chris@promisepath.ai · Vendor-neutral · Own your data layer · thearm.ai